College prospectus design for Charis Bible College

Attracting a new demographic of students to a young and growing college.

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Part of a worldwide network of colleges, Charis Bible College Belfast is a Biblical Training Institute with a Practical School of Ministry.

As a relatively young college in Belfast, Charis came to me for help with promoting their courses in a way that would bring them in line with other more established colleges in the city. When Allan Bruce, college director approached me, he had a clear vision. The current student body was largely made up of mature students, and Allan was keen to attract a younger demographic and expand the college's reach.

I designed a colourful and fresh A5 prospectus which appeals to the target demographic, while explaining the college's history, purposes and resources in a clear and professional manner.

Each section of the prospectus is colour-coded with vibrant hues, supported by strong imagery. While some stock photos were necessary, we were very keen to use real life shots wherever possible of the students in class, learning how to minister and enjoying college life.

Students were also encouraged to participate by providing their own personal experiences of attending the college and studying in Belfast.

To support the prospectus, A4 trifold brochures were produced. These "mini-prospectuses" provide a quick introduction to the college for prospective students and supporters.

A number of A6 postcards and A1 Posters were created to promote specific events at the college.

‘‘Andrew is driven by excellence. He has made what seemed to be an impossible task enjoyable. We are already seeing a great response to the prospectus.’’

- Allan Bruce, Director, CBC Belfast